It was brought to my attention two weeks ago that the 7 Eleven sign is one of the most annoying examples of Typography i have ever seen. The font is not fun, but it is easy to read. The thing that annoys me the most is the word 'Eleven." It is in all caps except for the 'N'. It is almost a different font all together. If it was not for the 7 distracting our views from the 'eleven' i think a lot more would notice it and hate it as much as i do. All together i don't think the sign matches at all and it is boring all together.
One of my favorite logos is a very sweet and simple one. I have always liked the Verizon logo. It is very easy to read and i like the way the Z is formated to go under the words and fades out, matching the check mark logo usually above the lettering or next to the lettering. Even if the font is cliche', it i a good logo and it is easy to read.
